Welcome to the new SoMA, Inc. website. My goal for this product design website is twofold. Of course I want to showcase our expertise and capabilities – from capturing consumer insights to envisioning and developing innovative products which enhance the bottom-line. In addition, and perhaps more importantly, my hope is our Viewpoint will serve as a resource to other professionals involved in all aspects of the product development journey, as it creates a deeper connection with the product development community in a model that adds value for all.
After a long and successful career working in product design, I spend a good deal of my time coaching, educating, and mentoring others working in the field. It’s very gratifying to share the expertise that I have accumulated over the years, but honestly in these interactions I must admit that I learn as much as I teach. I have come to highly value the design community’s openness and willingness to share and compare expertise, methodology, and best practices. The willingness to share makes us all stronger and enhances our value proposition as developers of physical and digital products which help transform the business landscape and the economy.
I hope that you will connect with us and that you find value in the SoMA Viewpoints.
Founder and CEO