Resistance is Pointless

    Challenge:
Our client posed the question, “how do we package our technology, build brand awareness, while addressing two diverse usage models?” As we watched in disbelief, a stainless steel needle moved from a solid phase to a gas phase in three seconds. Our client’s point: In a medical setting, not only the needle is vaporized, but the potential for it to carry hepatitis, HIV and other germs that cause disease.

We responded with conceptual solutions grounded in a history of creative thinking and a tradition of visionary problem solving.

    Outcome:
We developed two user-centric product configurations. A stationary concept for clinics (image shown), the other for diabetics with an active lifestyle. Both safety-conscious needle disposal solutions are driven by their context of use. Each ensures a needle is never reused, and the traditional disposal method (a “sharps box”) is no longer discarded in a land fill.

Our simple, intuitive to operate solutions, drew attention to the startup’s technology and vision for the future. These product concepts opened doors and helped secure early-stage funding.

SoMA, Inc. Stevan Wittenbrock is the founder of SoMA. With more than 30 years of design experience, and a rich history of product innovation, Steve leads a team of highly talented individuals with a shared interest in creating products that are visually elegant, functionally effective and simple to operate. Your SoMA team will be composed of professionals with specialized skill sets to meet your individual objectives. http://somainc.com/wp-content/themes/soma/images/SoMA_Logo_Desktop@2x.png
514 NW 11th Ave, Suite 201, Portland, OR US 97209 503-241-1900 info@somainc.com
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