The mission: To help our client reinvent itself, and in the process, dislodge a dominant brand. Aviation headsets are concerned with three issues: noise, comfort, and aesthetics. The Zulu headset elegantly addresses all three. Designed with industry leading ANR (active noise reduction), magnesium ear-cups, stainless steel and aluminum linkages, it’s a fashionable step forward for pilots seeking all day comfort, crystal clear audio communication, and status associated with a best-of-breed product. The core point – the quality and attributes of a headset must enhance the pilot’s precision and focus which leads to a safer flight.
The Zulu quickly won aviation industry recognition, awarded the best headset of the year. We designed and engineered aspects of this exceptional aviation headset. It is a light product, comfortable, visually elegant and delivers formidable ANR features – at a consumer cost just under a $1,000. It obtained national and international patents and opened the eyes (and ears) of customers, as well as competitors. It revitalized the client’s brand, displaced an entrenched competitor (Bose), and drove growth.