Our Fortune 100 client invited SoMA to research and develop PC reference designs to showcase their new microprocessor and motherboard configurations. The objective: Design product platforms that deliver first-to-market features, usage models, color trends, and fashionable aesthetics for diverse market segments.
In a complex, uncertain and intertwined global marketplace, consumers spend freely on digital products and services. Therein lies an opportunity – for forward thinking and integrated solutions. Central to our approach are four themes: play, listen, find, and enjoy. It is the careful integration of a product’s function and form that leads to an emotional connection. Discrete solutions which deliver a media-rich PC, tailored to helping consumers along diverse paths anytime, anywhere.
Each design makes a beautiful connection to a personal life and the emotion within it. Each of the PC concepts were quickly adopted by International ODMs and commercialized. Each configuration delivered consumer-centric attributes that were adaptive, flexible, personal, and powerful