Design Strategy


Bringing a product to market can be a risky proposition. Strategic design is as important to the new product as it is to the revitalizing of an existing product platform. Our unique strategic approach helps mitigate that risk. We believe good strategy is composed of three attributes: Guiding Policy, Diagnosis, and Coherent Action. We get to know our client’s business objectives – then we collaborate to develop a logical (and creative) plan to achieve them. We do the research. We explore and assess the latest technology, trends, materials and production techniques to deliver the ultimate in captivating form and uncompromising function. Together we craft an elegant strategy to introduce your product to the world, maximize your return on investment, and exceed your wildest expectations.

SoMA, Inc. Stevan Wittenbrock is the founder of SoMA. With more than 30 years of design experience, and a rich history of product innovation, Steve leads a team of highly talented individuals with a shared interest in creating products that are visually elegant, functionally effective and simple to operate. Your SoMA team will be composed of professionals with specialized skill sets to meet your individual objectives.
514 NW 11th Ave, Suite 201, Portland, OR US 97209 503-241-1900
45.526850 -122.681991