It was time to introduce a new sport chronograph. Nike invited us to collaborate and create a forward-thinking point-of-purchase retail package, a solution that would convey the brand’s essence and personality in a powerful and irresistible way.
Our solution, designed to attract attention and curiosity, features a soft translucent shell through which the watch is mysteriously suspended. This distinctive approach creates visual impact that compels a shopper to investigate, pick it up, and become familiar with the contents.
The design’s soft organic forms and unique aesthetic, received an IDSA Gold Award as the best packaging structure of the year. Even today, it remains a package ahead of its time.