Capturing Attention
Point of Choice

It was time to introduce a new sport chronograph. Nike invited us to collaborate and create a forward-thinking point-of-purchase retail package, a solution that would convey the brand’s essence and personality in a powerful and irresistible way.

Our solution, designed to attract attention and curiosity, features a soft translucent shell through which the watch is mysteriously suspended. This distinctive approach creates visual impact that compels a shopper to investigate, pick it up, and become familiar with the contents.

The design’s soft organic forms and unique aesthetic, received an IDSA Gold Award as the best packaging structure of the year. Even today, it remains a package ahead of its time.

SoMA, Inc. Stevan Wittenbrock is the founder of SoMA. With more than 30 years of design experience, and a rich history of product innovation, Steve leads a team of highly talented individuals with a shared interest in creating products that are visually elegant, functionally effective and simple to operate. Your SoMA team will be composed of professionals with specialized skill sets to meet your individual objectives.
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